What if they could be anywhere in the world, at any age, in any body? No settling, no waiting for availability, and no cancelled shoots.
Plastc maintains a diverse roster of digital models, already proven in commercial campaigns. Every model is available immediately, with no casting calls, no scheduling conflicts, and no travel logistics.
Each model exists as a persistent digital identity: consistent across shoots, seasons, and years. Activate them on demand across campaigns.
Need a model that doesn’t exist yet? Bareface and Plastc collaborate with you to define and develop the brief into bespoke digital talent; translating identity, aesthetic, and presence into a fully realised model. Ethnicity, bone structure, age, aesthetic, physical bearing — all derived from specification.
No reference imagery required. No likeness rights to negotiate. No IP complications. A new level of creative control, enabled through precise facilitation from brief to model.
The same model rendered across body types — lean, athletic, plus-size — without a single reshoot. Same face, same identity, different physicality on demand.
For brands that champion body inclusivity, this enables more flexible and inclusive representation of your customers. A single brief can be extended into a full range of body types and expressions.